So you have decided to start a website. That is awesome!
The first thing you need to do to start your own website is to come up with a great domain name. A domain name is the internet address where your website can be found, the URL. It is what people will type into their web browser to find your site.
Google.com is a domain name, expatexperiment.com is our travel website and is our domain name as is daemontown.com.
There are some best practices when it comes to choosing a good domain name. Not only from a personal standpoint but a business standpoint as well. Following these best practices can help with Google ranking and the ease for people to find and remember your website.
Brandable
The first thing you need to consider is whether the name is brandable not just some generic name. It does not need to be a specific word or phrase, Google was not a word, nor was YouTube or Facebook.
Your name should be unique and to be easy to remember. Using generic keywords in your name might accurately describe your site but it will do nothing to make it memorable or for it to stand out.
For example “digitalphotosonline.com” is not brandable and does nothing for you as a website owner. It may accurately describe what you will find on the website but it is not unique or memorable.
Unsplash.com has digital photos online as does Pixabay.com, these types of names are far more brandable than the generic phrase. They are memorable and unique.
Keep it Short and Simple
Your domain name should be short and simple. Shorter names are easier to remember, and they are less likely to be misspelled and are easier to type into the address bar. They are also easier to read when there are no spaces. (like in a domain name)
Shorter names matter in social media, Twitter for example has a character restriction of 280, so if your name takes up 50 characters you have less space for your message. Shorter names are also easier to share on social media.
Long domains names may not fully display in search results, they may get truncated in social media sharing.
Try to keep you name to 15-16 characters or less. Fewer words also make a difference. I would try to keep your name to 3 words or less.
Do not get creative with spelling. Do not use LyfeofMyke when it should be LifeofMike. Your users will be confused and it will make your site hard to find in search and harder for people to remember.
Pronounceable
Make sure your name is pronounceable. If your domain is hard to pronounce it is less likely to be remembered and less likely to be typed in correctly.
This also means avoiding hyphens, numbers and acronyms. All of these make it hard to say and even harder to remember. When you tell people your domain name you shouldn’t have to explain it. For example, say your site is ring-of-9.com but you need to tell people that it is ring hyphen of hyphen nine dot com, but it is the number 9 not nine spelled n i n e.
Infringement
This should go without saying make sure your name is not infringing on someone’s else’s business or trademark.
You can do a simple Google search of the name you like to see if there is someone else doing the same thing with a similar name. Don’t choose something like Uberfood when Ubereats is already taken. Don’t just change the extension, like airbnb.apartments, that would not go over well with Airbnb.com and they would most likely take you to court.
Top Level Domain Extensions
Even with the release of a huge amount of new TLD’s (top level domains) you should still try to get a .com extension.
A .com is still the most common extension, it is what people know around the world. It is the most common extension for domain names.
Google says that it treats all TLD’s the same and has no preference for .com but a quick search shows that almost all of Google’s listing on the first few pages are .com.
There is a second reason to choose a .com instead of another extension and that is competition, lets say you want travel.com but it is taken so you get travel.net, and again lets say travel.com is a well established, well run website.
Both sites will obviously be about travel and trying to get your travel.net into the search ranking above travel.com will be next to impossible.
HOWEVER there is an exception to this, if you find a name that you absolutely love but the .com is taken, type it in your search bar to see if it actually in use, just because it is owned by somebody doesn’t mean there is an actual website.
If there is no website then go out and buy the .co or .net or .org if your website is out first then whoever has the .com will be at a disadvantage, as well they may decide not to renew the .com or they may try to sell it to you.
As well, there are reasons and times to use something else. If your site is technology focused you could consider a .io extension. Or if your audience is country specific then you can use your countries extension. For example .ca for Canada, .co.uk for the United Kingdom, .au for Australia and so on.
Intuitive meaning
Ideally if you can find a name that when you tell someone what your website is they know intuitively what to expect on your site.
For example if you are starting a travel blog with a name like travello.com people would most likely expect a travel website, it is intuitive.
How do you start? Brainstorming the perfect domain name.
Write down your thoughts on your website, names that you may have already thought of. Describe what your website is going to be about in a few short words. Think about your name first and last of where you are from. Do not analyze at this point.
If you are having trouble brainstorming, try this technique.
1. Write down a list of words that are related to your blogs subject matter or focus, try to come up with at least 10 but the more the better 20-30 would be perfect.
If you are having trouble getting started go to Wikipedia and search what your blog is about.
For example I know many of you are thinking about a travel blog so search “Travel” and read the article, writing down words that you find in the article.
Here are a few words I found in one of the paragraphs:
travail
trip
discover
culture
There are maybe another 20 on that page that would help stimulate ideas, each one if these words can lead you to new words for example “tour” might lead you to “voyage”, “voyage” might lead to “cruise”.
2. Grab a thesaurus or go to thesaurus.com or WordHippo and find all the related words for the words in your list in step 1, write these words down as well.
3. Use some online name generators along with your list and see if you can find some good domain name possibilities.
4. Put any possibility into a list with each name on a separate line then head over to NameCheap and check to see if any of your possibilities are available using their bulk domain search. Copy and paste your list into the window and NameCheap will search for all of them at once.
If you already a business and your business name online is already taken try adding prefixes or suffixes or get creative with the name or change the TLD (if your business is already established having TLD that is not a .com is fine).
Use a Name Generator
My favorite name generator is Wordoid. With Wordoid you enter language, pattern and length and it will generate a made up word. Give it a try see what you can come up with.
There are other name generators that you can try:
Buying your domain
Once you have found a domain name you will need to buy it and you will need to renew it every year.
I have used a couple of different places to buy my domains.
My new favorite is NameCheap.com. I also have domains at Netfirms and at Godaddy. For full disclosure I am an affiliate at all three companies. If this is your first time registering a domain I would recommend NameCheap, just follow the video below to see how easy it is.
I would not recommend GoDaddy at this time the last time I bought a domain from them I got a ton of emails from their “partners” I still get crap from them a year later, so avoid them if you can.
You can choose to register your domain almost anywhere I tend to stay away from registering my domains where I host my websites. If you have to change hosting it is less complicated when your domains are separate.
Also almost every registrar has a bunch of add-ons, you DO NOT need email add-ons, or hosting add-ons or website builder add-ons, or SSL cert add-ons, nothing like that, do not buy them.
The only add-on to consider are the privacy add and on you may have to pay a little extra if you want that but you do not need it and usually it can be added any time. When you buy a domain name ICANN (Internet Corporation for Assigned Names and Numbers) registers that name to you and makes the information public via WHOIS, so if you would prefer that your info is not public you can buy the privacy feature and that info remains private.
The only downside to this is that it is rumored that Google is not fond of privately registered domains, as it is a spam/scam flag. Scammers use privately registered names 100% of the time.
Half of my sites are private and half are not, so I really don’t know if there is a difference.
Namecheap is Easy to Use
Next you will need to get hosting check out my post on finding the perfect web host and my top pick for hosting.